You know that feeling, when you’re heading home from work - maybe you’ve just been to the gym too - and the last thing you want to do is start prepping a meal from scratch, let alone shop for the ingredients. Too often you may end up ordering a takeaway or buying a factory-made ready meal, which often aren’t healthy for you or your wallet.  

Imagine you could instead reach into your freezer and grab a ByRuby meal, pop it in the oven (or microwave if you’re really pushed for time), and soon be enjoying super-fresh, home-cooked, nourishing cuisine. 

Lovingly prepared in small batches in the ByRuby kitchen, there are over 30 dishes to choose from including Fish Pie, Grass Fed Beef Lasagne and Free Range Coq au Vin, as well as a wide range of vegetarian and vegan options, including Butternut and Tomato Risotto, Cauliflower Korma, Ruby’s Three Bean Chilli and Miso Ramen with Rice Noodles & Tofu. 

Every dish is prepared from scratch, and popped straight in the freezer to lock in the goodness of the ingredients the natural way - with absolutely no additives or preservatives. It’s basically like pressing pause on a fresh dish, until you decide to press play when you’re ready to eat, and then enjoy a meal at its very best as though it’s been freshly prepared for you there and then, from your own kitchen. 

Seriously special food needs to be made with the finest ingredients, and sourcing the best is a priority for ByRuby. Buying British wherever possible, vegetables come in fresh from New Covent Garden market each morning, meat is organic, chicken is free range, fish is sustainable - and all from British sources. Provenance is vital, and ByRuby has great relationships with individual farmers. ‍

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About ByRuby‍

Leiths trained chef, Ruby Bell and her close friend and business partner Milly Bagot, met whilst working together for Finns of Chelsea, where Ruby was head chef. Witnessing first hand so many customers buying ready made meals for dinner, the pair realised there was a business opportunity here, which appealed to a wide audience, from parents, to health conscious young adults, time poor professionals and those stocking the freezer for ad hoc moments and now staycations.

‍Pricing: 

  • Individual ByRuby meals start from £6.50 for a portion for 1 (400g) or from £12.00 for a portion for 2 (800g)
  • Hampers start from £34.20 for a portion for 1 and includes 6 meals, £62.70 for a portion for 2
  • There are a variety of bundles to suit all tastes – Vegetarian, New Parent, Nourishing & Healthy, Indian Take Away, Classic and Comfort food.

Stockists & Delivery

ByRuby can be found on Amazon Fresh, in Whole Foods Market and independent delis and farm shops across the UK. 

Online ordering is also available via www.byruby.co.uk, and delivered in sustainable packaging which has been designed specifically to keep frozen meals chilled for up to 24 hours, so even if you’re not at home, your meals will keep. Made from sheep’s wool, the packaging is 100% biodegradable and compostable.