Kitten & Shark approaches each campaign with a bespoke strategy, tailored to the clients exact requirements. Whether it is a new launch, to re-ignite interest in a brand, promote a specific theme, season or product, Kitten & Shark can offer a wide range of skills and services to drive brand awareness and ultimately generate sales.
⋅ MEDIA RELATIONS
- Press release writing
- Proactive and reactive media liaison
- Group and individual press trip organisation
- Dedicated crisis management team
- Good contacts with major airlines and tourist boards for support
- Event organisation
- A team of creative thinkers
- Weekly reporting
- Media clipping administration
- Strong media relationships
- Corporate and consumer profiling
- Partnership/Third Party opportunities
⋅ LAUNCHES & RE-IGNITING BRAND AWARENESS
- Launch campaign plan, timeline and
- PR materials prepared
- Launch events and media road shows
- Pre-launch exclusive press invitations
- Press release distribution
- Corporate and consumer profiling/media training
- Group and individual press trips/influencer trips
- Brand awareness and quality media coverage generation
⋅ CREATIVE THINKING
Kitten & Shark works with several clients who require PR beyond their launch.
Kitten & Shark prides itself on the ability to generate newsworthy stories/partnerships to generate quality coverage and brand awareness for clients beyond the launch period.
Kitten & Shark has created a number of relevant brand partnerships with their clients, who share a like minded audience…including Fiat 500, SUSHISAMBA, Hayford & Rhodes, Virgin Trains, The Apprentice and The Wellness Collective to name a few.
⋅ FLEXIBLE CONTRACTS
Kitten & Shark appreciates that every client is unique and their requirements differ depending on what it is they are looking to achieve from PR.
Whether it is a 3 month PR project, a longer 6-9 month campaign, to generate a crescendo to an opening, or even a retained ongoing campaign to promote a launch, profiling, news generation…
Kitten & Shark is very flexible with their contracts and is happy to discuss options.
⋅ DIGITAL PR & INFLUENCER ENGAGEMENT
Kitten & Shark works with an in-house digital PR and social media team who (on request) can tailor make campaigns to clients specific requirements.
We create interlocking campaigns so that lifestyle media overlaps with social media and business pages interface with the trade. With lasting successful commercial outcomes as the primary objective.
⋅ PARTNERSHIPS, EVENTS & THRID PARTY INTRODUCTIONS
The team has extensive experience working with relevant brands to create unique and exciting partnerships, which not only builds brand awareness for both parties and opens up a vast database of like minded contacts but also creates an exciting and engaging news story for the press.
In addition, Kitten & Shark works with an in-house event planning team to create bespoke events for clients launches, press days and presentations.